Portfolio
Problems, Insights, Outcomes.
Selected case studies showing the business challenge, the audience truth, and the strategic path to impact.
Always-on organic social
Business challenge
A taboo category trapped in symptom-and-benefit messaging needed a more culturally relevant reason to show up in social.
Audience insight
Poop talk isn't always embarrassing. With the right people, it's a signal of comfort, closeness, and trust.
Strategic approach
Turn poop talk from taboo into a badge of real friendship, positioning MiraLAX as part of the inner-circle conversations people were already having.
Results
38.5M organic impressions, 1.4M engagements, and 552K shares in four months, turning a stigmatized topic into a culture-led growth story.
From the feed
Post copy
A moment of silence for Joyce 🥲👏 Use as directed for occasional constipation. #bestiedsohard #friendshipgoals #bestievibes
Metrics
- Organic views
- 42.6M
- comments
- 5.3K
- saves
- 35K
- shares
- 537K
Post copy
Some of us are in our ✨constipation era✨ #engagement #englishteacher #gymteacher #tightend Use as directed for occasional constipation.
Metrics
- Organic views
- 454K
- comments
- 444
- saves
- 1.5K
- shares
- 30K
Post copy
Comment to RSVP. Use as directed for occasional constipation.
Metrics
- Organic views
- 289K
- comments
- 402
- saves
- 1.3K
- shares
- 60K
Post copy
This masterpiece is called relief 🎨😮💨 Use as directed for occasional constipation.
Metrics
- Organic views
- 944K
- comments
- 438
- saves
- 5.3K
- shares
- 168K
GOOOOOO #2 campaign
Business challenge
We needed to launch MiraFAST in a way that moved beyond traditional constipation messaging and gave the brand a culturally relevant role to play.
Audience insight
For athletes, a good poop isn't just about comfort. It's part of game-day preparation. Bathroom routines are ritualized, openly discussed, and deeply tied to performance.
Strategic approach
Position MiraFAST as a competitive edge by tapping into the pre-game rituals athletes already rely on, showing up where digestive health intersects with performance.
Results
28.8M impressions, including 28M earned media impressions, proving a social-first pharma activation could break through during a major cultural moment.
Watch
MiraLAX GOOOOOO #2 campaign case study.